I am very, very opposed to procrastination and I certainly don’t think it’s cool. It’s born out of fear, laziness, distraction, or just the inability to complete a task promptly. But part of the writing process (any creative process really) is concepting or brainstorming. I call it “marinating” because I’m slowly soaking up the ideas, turning them over in my head, and rolling them around. I might marinate while doing many other things but I’m certainly not procrastinating.