While American buyers have always loved the idea of large, comfortable, petrol-powered saloons (Toyota sells more than 400,000 Camrys a year in the US), British buyers have typically favoured smaller, more nimble, diesel cars from 'premium'manufacturers. It’s the reason the Camry was canned back in 2004; while the European big saloon market went mad for diesel, Toyota didn’t offer one and sales predictably slumped. In fact, the Prius is a decent harbinger of things to come for the Camry. That hybrid has long been strange and unappealing to look at, but have you seen the latest one? It's certifiably unhinged for a Prius, futuristic and (yes) attractive. To arrive at our design rendering for the 2024 Camry, we injected a fair amount of Prius inspiration, notably in the C-shaped LED headlight surrounds, lower-bumper intakes, and the rakish profile. We fed imagery of the Prius into an AI image generator, along with photos of the current Camry and new Crown sedan, then worked off what was spat out.